Who am I?

Customer advocate, Pual J Roberts

Paul

My quest

I am on a life-long quest to channel my business and sporting passions into accomplishing my obsessions for spine tingling new challenges, creating remarkable customer experiences and inspiring others to achieve ever higher success. This may sound a bit grand, but I believe in aiming high.

A champion of customers’ rights for magnificent yet relevant products, services and experiences, I deeply believe that sustainable business success is driven by partnering with customers. My aspirational goal, is to help develop businesses that every customer feels compelled to rave about to friends and strangers alike..!

My experience

My expertise in customer-driven revenue growth has been developed in, and with, organisations ranging from billion dollar multi-nationals, through national challenger brands, to online start-ups. These businesses, many recognised for their market leadership, span the Telco, Banking, Energy and Sports industries of the UK, USA, Australia and New Zealand.

During this time, I have demonstrated the effectiveness of having a customer-led strategic vision. I have developed and implemented brand and customer management strategies that have improved customer experience, acquisition rates, cross-selling and lifetime value. Similarly I have developed and implemented customer retention plans, that have extended customer life cycles up to 50% and improved revenue growth.

My passions

My leadership style deeply reflects my values. I listen first to understand each point of view; take an independent and creative view point to expand the possibilities; and bring energy and passion to accomplishing agreed goals. And all this while retaining a sense of fun and enjoyment!

Outside the office, I have a strong passion for sport. When I was younger I represented Wales as a 400m and 800m runner, and played semi-professional football. When I stopped competing, I combined my track and football experience with a love of coaching to work with elite level footballers to improve their speed and conditioning. More recently, I have been gaining recognition as a good sports photographer and slow triathlete.

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