White papers, presentations and articles I’ve written
Press articles
NZ Herald, Apr09 – top tips on how to beat customer churn
HER Business Magazine, Apr09 – interview about how to retain revenue from existing customers (pdf)
NZ Marketing Magazine, Nov08 – growing profit during a recession (pdf)
TV3 Business interview, Sept08 – retaining customers during economic downturn
PwC Perspectives Magazine, May04 – don’t let customers lose out while you’re trying to win the compliance battle
White papers
Presentations
Retaining customers during economic downturn – Igniter breakfast seminar, Sept08
