Hello world!

11 06 2009

Thanks for stopping by! My blog combines my passions for customer-fuelled business success and sports performance.

Many people talk about how business principles apply to sport. But I also consider business itself to be a sport. To become a premier league business, organisations must help customers to become raving supporters of their brand. And delivering a consistent experience that can achieve this level of customer engagement, is a team sport. Managers, employees and partners must all work together, empowered by a common vision and deep customer understanding.

My intention is to have some fun with this subject, and engage as many people as possible in this conversation.

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