Free stuff

White papers, presentations and articles I’ve written

Press articles

NZ Herald, Apr09 – top tips on how to beat customer churn

HER Business Magazine, Apr09 – interview about how to retain revenue from existing customers (pdf)

NZ Marketing Magazine, Nov08 – growing profit during a recession (pdf)

TV3 Business interview, Sept08 – retaining customers during economic downturn

PwC Perspectives Magazine, May04 – don’t let customers lose out while you’re trying to win the compliance battle

White papers

A new focus on retention


Retaining customers during economic downturn – Igniter breakfast seminar, Sept08


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