Creative thinking – a competitive edge

1 07 2009

Joanna Maxwell recently won a prize for storytelling onĀ slideshare. Her powerful yet simple presentation on creative thinking is so good, that I had to share it with you. If you don’t have time to skim through it now, Joanna’s 4 simple steps are:

  1. Be curious – play
  2. Make connections – try something (anything) new
  3. Challenge yourself – take risks
  4. Cultivate your ideas – give them time to grow

However, it’s well worth spending a few minutes absorbing the whole story. To paraphrase the opening line from Joanna’s site, why carry on working in black & white when you can work in colour?








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